Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 words

Verizon wireless Marketing - Case Study good exampleVerizon Business provides communications and information technology (IT) services to global business and government clients.Headquartered in Basking Ridge, N.J., Verizon tuner has the largest number of retail guests in the industry and is the most profitable wireless telephoner in the U.S. The company is a joint venture of Verizon Communications (NYSEVZ) and Vodafone (NYSE and LSE VOD). (Verizon Wireless, 2008)Since wireless is the way of the future, the wireless divisions of these companies is the most hotly contested, and the centralise of this Battle of the Brands. It is important to contrast that despite Verizon Wireless bearing solely Verizons name, it is not owned by just them, it is a 55%-45% joint venture between Verizon and Vodafone Group (NYSE VOD). It is also important to note that AT&T Mobility is the service formerly known as Cingular, which was acquired by AT&T in 2006 when it bought BellSouth for $86B.Verizon W ireless lives up to its tagline as Americas Most Reliable Wireless Network. By doing so, it is the only major wireless company that offers a test-drive pledge that pays calls if a customer isnt satisfied and switches to another carrier. This marketing strategy is believed to have been backed upon by a broad marketing interrogation. Verizon Wireless have focused on strengthening its customer loyalty, making it their edge from their competitors. It is believed to have the highest customer loyalty in the industry establish on lowest-in-industry churn. -- footnote Comp bed to AT&T which is their serious challenger in wireless network, Verizon Wireless products are nigh the same with its competitor. Thus, the need to identify an area where they can perform better. Based on marketing query conducted, in order to increase customers of an industry, you need to increase a customers trust in your products. Launching the Verizon Wireless Test Drivers Manual is a very strategic tactic that has been very effective for the company. It definitely achieved their object to increase their trial rate. When a product if of high quality performance, a very vital percent, if not 100%, will lead to purchase rate and will then lead to re-purchase rate of customers until customer loyalty is established. By reading the mind of their consumers, Verizon Wireless knew exactly that their products are of high quality standards, passing a little, if not zero, room for shifting to competition. None of this will be achieved if no marketing research has been intricately done to its market.Competitive intelligence plays a vital role in analyzing competition of AT&T and Verizon Wireless. To analyze each(prenominal) of the companys stregths and weaknesses is important in order to come up with strategies to counter each others marketing points. In detail, the present market of AT&T is composed of 71 million users againt 65 million users of Verizon Wireless. Looking first at Verizon Wireless , its strategy is simple. It focuses on the strength of its network as its main selling point. From the companys Can you hear me now ads, to the current Its the network ads, the point the company conveys is that if you have Verizon, you are covered by the biggest and most reliable network. AT&Ts most memorable recent ads may be Martin Scorsese We wont interrupt your phone calls, please dont interrupt our movies ads that play at the cinema, but the company also runs television receiver ads that focus on more bars in more