HOW ARE FASHION AND APPEARANCE CENTRAL TO THE CONSTRUCTION OF SOCIAL Essay

HOW ARE FASHION AND APPEARANCE CENTRAL TO THE CONSTRUCTION OF SOCIAL IDENTITIES DISCUSS, WITH REFERENCE TO SPECIFIC EXAMPLES - Essay Example In understanding beauty and the sacrifices that are made for representing what is beautiful, it can be seen that most cultures have supported alterations of the body in order to attain the essence of beauty as it is defined within the social construct, creating identity and status through those sacrifices. The value of beauty is so high that great pain has been endured in order to attain that representation The concept of beauty would seem a simple concept to define, however beauty is sociologically relevant to the culture that defines it and has an evolving meaning that changes through time. At the center of modern Western society is the beauty salon. According to Black (2004), â€Å"The beauty salon stands at the intersection of a number of techniques of the body, which in turn relate to gender, the body, sexuality, class, commodification, leisure practices, consumption, and so on† (p. 7). Current Western society also supports the use of painful surgical remedies to alter th e physical form and create a more beautified appearance. However, pain has been collateral to many of the ways in which beauty has been chased throughout the centuries. While contemporary society may frown upon some of the methods that have been used throughout history, the current trends are actually a continuation of culturally accepted concepts of the discomfort and pain that can be experienced in the pursuit of what is physically beautiful. The Beauty Salon in Western Society The core of the creation of beautiful through physical change within contemporary Western society is the beauty salon, a place where the hair, skin, and nails are attended to in order to project a more beautiful exterior presence. The salon is a social center, as much as it is a utilitarian entity. According to Black (2004), as she quotes Yvette, an owner of a salon, â€Å"Ordinary people come through here The desire of these ‘ordinary people’ is for pleasure and escapism† (p. 2). While what is done there occurs in order to emerge into society with the intention of the results having an impact on the way in which one is viewed, what happens within the salon is as much a part of the identity as the effect of the result. A relationship is developed between the staff and the client, a connection that is made in order to form a social contract where the professional expertise of the staff member becomes the center of the development of an intimacy with the client, the commodified relationship as emotional as it is purposeful. Often the relationship that one has to their beauty professional is as much emotionally therapeutic as it is physically therapeutic (Black 2004, p. 7). What occurs within the salon is often uncomfortable, if not painful, that level of suffering helping to form the bond between the beauty professional and the client. What is experienced and sacrificed in order to attain the result helps to create the intimacy through which the social contract is es tablished. Furthermore, there is a sexuality that is established within the confines of the experience. The salon professional often must inflict pain in a very intimate way in order to achieve the goals of the session. The pain is endured, the recipient developing a dependency on the one inflicting pain as the release of that sensation is within the control of the professional. This pain can become a deep resource of connectivity between the one inflicti